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Breakdown of overall budget

RevenuesExpenditures
50% sponsorships40% production
45% operations12% operations
5% grants38% advertising and promotion

10% administration


Competing countries from 1995 to 2009

25 teams came from…

  • South Africa
  • Germany
  • England
  • Australia
  • Canada
  • China
  • Argentina
  • Spain
  • France
  • Italy
  • Portugal
  • Czech Republic
  • United States


Winners of Loto-Québec Solstice

EditionsCountryEditionsCountry
1995Spain2003China
1996Italy2004Canada
1997China2005Italy
1998Spain2006Spain
1999Italy2007Canada
2000South Africa
2008England
2001South Africa
2009Canada
2002England


Number of visitors to the event

EditionsSiteOff-siteEditionsSiteOff-site
199570 978
na200387 000
185 000
199656 328
na2004106 000
220 000
1997
120 432
251 000
2005110 000
227 500
1998124 544
259 000
2006
111 610
232 000
1999109 582
228 000
2007104 090
217 500
2000107 483
224 000
200888 500
202 500
2001118 394
247 500
200990 255296 255
2002121 606
253 000  



Some highlights

On-site

2001****2004*2007*****
Tourists / excursionists29,9 %
42,8 %
52,8 %
From within Québec25,5 %
35 %
45,3 %
Other Canadian provinces1,3 %
2,7 %
4,4 %
United States0,8 %
2,7 %
2,4 %
Overseas1,9 %
1,6 %
0,7 %
Loto-Québec International Fireworks Competition was a deciding factor47 %
64 %
67 %
At least one night in Québec City65 %
72 %
71,5 %
Commercial accommodation44 %
78 %
74 %

Off-site

2001****2004*2007*****
Tourists / excursionists21,1 %
22,2 %
26 %
From within Québec-
--
Other Canadian provinces---
United States---
Overseas---
Loto-Québec International Fireworks Competition was a deciding factor---
At least one night in Québec City---
Commercial accommodation---

  • Visitors from outside Québec gave a 100% satisfactory rating.*** (87% very satisfied / 13% satisfied)
  • Overall awareness rate for visitors from outside Québec is 80%.*
  • Nearly half (44%) of the visitors from outside Québec attended the event for a second time.*
  • 97% of visitors from outside Québec will recommend the event to parents or friends.*
  • A proportion of 48% of visitors from outside Québec say they were in the area to attend the event.*
  • 64% of visitors from outside Québec say the holding of the event influenced their decision to come to the area.*
  • 81% of visitors from outside Québec who were questioned say they will probably attend another show next year.*


Profile of visitors


  • Visitors are mainly individuals 25 – 54 years old. This age group accounts for 60% of local visitors and 69% of out-of-town visitors.*
  • On average, out-of-town visitors stayed 2.6 nights in the Québec City area and mainly opted for accommodation in a commercial establishment.*
  • On average, out-of-town visitors from outside Québec spent $820.73 for their stay.
  • In 2005, the number of groups increased by 10% (188 groups for 10,000 visitors). Geographical breakdown: 75% from the Québec/Chaudières-Appalaches region, 18% from within the province of Québec, and 7% from the United States.**

Provenance of out-of-town visitors*






Upcoming editions 


  • 2011 : July 23 to August 10
  • 2012 : July 21 to August 8
  • 2013 : July 20 to August 7
  • 2014 : July 19 to August 6




* Source: Léger Marketing, October 2004
** Source: Loto-Québec International Fireworks Competition, Edition 2005
*** Source: Décaries Complice, September 2004
**** Source: Impact Recherche, 2001
***** Source: SOM recherches et sondages, 2007

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